Indian weddings have just broken into the third dimension. Forget signature cocktails and canapes, it’s hi-tech like 3D photos and 360-degree panorama views that are becoming the latest marriage mantras — not just in Delhi, Mumbai and Bangalore, but even in smaller cities too.
“It’s a growing market. I get 10-15 queries for 3D wedding photos in a month, of which five-six translate into business,” says Ritin Kumar, owner of Luxmi Digital Studio in Delhi. “Most want the main events — wedding and reception—covered. Usually 3D photos are in addition to the regular albums. So, it’s for those who can afford to spend extra.” He adds that the average package price for the main events is between Rs 1 lakh-1.5 lakh.
Just like 3D movies, the idea behind 3D photos is to give the viewer the feeling of being present or ‘immersed’ at the scene. And that can be done with 360-degree panorama views too. “You feel as if you are at the centre of the wedding hall and turning around to have a complete view of what’s happening in every corner at that very instant,” says Kumar, a Bangalore-based consultant with the oil and gas sector. He had opted for a 360-degree panorama view as part of the Rs 4000-package offered by wedding photography company Fotoshaadi.com for his daughter’s marriage last year.
“We were thrilled when we received the panorama DVD,” says Kumar. “It’s interesting to see what people were doing at that instant.” A panorama view is stitched together with multiple shots that are sometimes candid too — gossiping aunties in Kanjeevarams, the bride having a quick aside with a friend as the priests chant on, foreign guests looking lost, all in a single, breathtaking photo.
“People get to see the marriage in different perspectives with 3D and 360-degree panorama photos,” says Jayadev Chakravarty, founder-director of Fotobubbles in Bangalore, of which Fotoshaadi.com is a unit. These technologies entered the mass market here only recently, he says. “Lots of people want to preserve their memories in a better way,” adds Chakravarty. The wedding panorama view can be embellished further with images of falling hearts or rose petals along with a background score.
The spectacular effect 3D has is probably the reason why even dating couples are trying to immortalize their halcyon days, by making 3D music videos, starring themselves. Hitesh Gusani, co-founder of 3Dindia, a company based in Mumbai, says, “It’s a trend among youngsters. They wear their own clothes and select their songs, to which they get their music videos recorded within a day. It costs an average Rs 25,000.” Gusani’s company has shot 3D wedding photos too, for clients across north and south India, including a week-long wedding of an erstwhile royal family for Rs 5 lakh. “It covered the pre- and post-wedding functions also,” he says.
The tech might not be meant for every pocket at present, but as 3D slowly gains ground in the country, be it in TVs, phones or phablets, it’s more than likely to enter our private digital space, giving it a new dimension.